Want a video like this for your business?
★ HeyGen Ambassador✔ Adobe Certified Instructor✔ Adobe Community Expert✔ Adobe Certified Professional✔ Adobe Creative Educator Leader
headTrix · Mark Itskowitch
We create AI video, avatars & content for brands, and teach teams to do it themselves.
What We Do
We create AI video, avatars & content for you, or teach your team to create it themselves. Decades of Adobe craft, plus the newest AI.
Promote your product or service with professional AI avatars, or tell your story with a cinematic commercial starring any character you want, even you.
See how it works →
Learn how to create your own digital twin, dress it however you like, put it wherever you want to be, and have it say anything. Spice up your social content, promote a service or class, or advertise a product.
Learn more →
Motion graphics, animation and video editing, built with 25+ years of production craft.
See work →
Update your skills and creativity with the latest in Adobe Creative Cloud and AI video. Private 1-on-1, onsite corporate and live online training, plus Adobe certification prep.
Explore training →
Packages & Pricing
Your story, told with AI and super-human creativity.
Eye-catching AI video that makes your brand stand out: UGC ads, commercials and product promos. You get the speed and savings of AI, with real storytelling and a professional finish.
Learn how to create your own AI digital twin, design different looks, and start creating videos that promote your business.
HeyGen plan required, billed by HeyGen.
Best for: making your own videos
Short social media ads where a real-looking person talks about your product or service, like a happy customer would. They feel authentic, build trust, and are made for TikTok, Instagram and Facebook.
Best for: TikTok, Instagram and Facebook ads
Get a polished, cinematic commercial that grabs attention and tells your story, with you, a public avatar or a custom character as the star.
Best for: social media, YouTube and your website
Made for any business
Ready to stand out with video?
Book a free callAbout
I'm Mark Itskowitch, principal of headTrix, Inc. I've spent 25+ years in digital media, working with McGraw‑Hill New Media, Jostens Learning, Sony Online and the NBC Agency.
I started headTrix in 2000 as an interactive agency. In 2007 it became an Adobe Authorized Training Center, which I ran in Los Angeles for over 12 years. As the industry moved from web and Flash to video, motion graphics and AI, I moved with it.
What headTrix does for you:
Training
Live, hands-on classes taught by an Adobe Certified Instructor: private 1-on-1, onsite for your team, or live online.
Your pace. Your agenda.
Your own Adobe Certified Instructor, at your pace, on your agenda and your schedule, without the interruptions of a group class. At your home or office, or live online.
Learn more →A custom class for your team.
Polish up your team’s skills with a custom class built around your agenda, delivered live at your location or online.
Learn more →The classroom, without the commute.
Just like sitting in a classroom, without the commute. See, hear and talk to your instructor in real time as they demonstrate.
Ask about dates →Classes
Build lifelike AI avatars, agents & video with HeyGen and Adobe, hands-on, live.
Outline, dates & pricing →Retouching, compositing & AI-powered edits with Generative Fill and Firefly, beginner to advanced.
Outline & pricing →Edit video end to end, cuts, transitions, audio, titles & export for every platform.
Outline & pricing →Fast, on-brand social graphics, flyers & short video, no design background needed.
Outline & pricing →Build interactive eLearning & software simulations, quizzes, branching & SCORM export.
Outline & pricing →Pass the Adobe Certified Professional exam, targeted prep & practice.
Outline & pricing →Don’t see what you’re looking for? I also teach Lightroom, and I can connect you with my network of trainers and Adobe Community Experts for Illustrator, InDesign, After Effects, Acrobat and more. Just ask.
My Work
AI video short films, concept commercials, promos, training, and reels.
Adventures of Super-Human & Lil' Girl WonderAn original series created, written, directed and edited by Mark, starring Mark and his tiny niece Isla.Reviews
“Mark is a great instructor. He leads you through the work and requires you to be engaged. He made the class fun, as well as purposeful.”
“Mark was very knowledgeable and patient with the different levels of students we had in the class. He covered all the areas we needed him to, and provided a really intuitive training for everyone. I would highly recommend him.”
“I really enjoyed the class (Captivate) and personally got a lot out of it. I know this will help our team immensely. Will request and recommend you for any future training.”
“I am really enjoying the Live Online training (Captivate) and learning a lot. I really appreciate your passion about teaching us and your willingness to spend extra time.”
“headTrix is the only place to go for training! I am an experienced trainer myself and I am difficult to please so this is high praise! Mark is patient and intuitive to his student's needs.”
“Mark is brilliant and has wonderful ideas. He is also full of enthusiasm about his students' projects. As well as the classes, I have done one-on-one training with him. Highly recommend the Photoshop course.”
“The owner/instructor (Mark) did a great job of teaching me how to use the software. The skills I learned in the class have allowed me to do things at work which I previously would have had to hire someone for.”
“Mark is a very knowledgeable and capable media designer who has the unique ability to teach those qualities to others. Mark always obtained high student evaluations.”
“Mark, I really have to compliment you on the design you came up with. I think it's very creative and that they'll like it a lot.”
“I really appreciate your willingness to go the extra mile, Mark. You have been great to work with.”
“Mark, the Captivate Training was great! Thanks for everything. I will definitely keep you in mind for the future.”
“Mark, the students love you and loved the class!”
June is an AI assistant built on HeyGen, so you can get answers anytime, even when I'm not online. Ask her about our services, classes, or your project.
Try asking June
Have more questions? Contact us by phone or email.
FAQ
Both. We produce AI video ads, avatars, and creative content for clients, and we train individuals and teams to create it themselves, live online, private 1-on-1, or onsite.
On the AI side: HeyGen, Higgsfield, Dzine, Artlist, and Claude. On the Adobe side: Photoshop, Premiere, Firefly, Illustrator, Lightroom, Captivate, Express, and Stock. Mark is a HeyGen Ambassador and Adobe Certified Instructor.
Yes, Adobe Certified Professional exam prep, plus hands-on classes in Photoshop, Premiere, Express, Captivate and more.
Yes. We deliver corporate onsite training at your location, private 1-on-1 sessions, and live online group classes, tailored to your tools and goals.
We're based in the Los Angeles area and work with clients worldwide online, plus onsite across the U.S.
Use the contact form, call 310.450.0122 or email info@headTrix.com.
Get in Touch
Drop a line below with details on what you need, and I will get back to you.
Prefer to talk it through?
Pick a time and I’ll call you. Free, 15 minutes, to talk about a video project or training.
Book a free call55 reviews from students and clients
“Your session was fun and packed with great tips and tricks.”
— Anita Horsley, M.Ed., Founder & Prestigious eLearning Conference Speaker
“Thank you for the amazing Training Magazine Adobe Creative Cloud webinar. You opened so many possibilities to me. Thanks for all the time you put into showcasing all the tools can do.”
— Laurie S., Leadership & Talent Development Manager
“Today's session was amazing! I need to block a whole week to explore more in depth. :) I use Express and Firefly all the time, but now I have a whole new set of favorites. I just need to explore and learn how to do it all. I jumped in and am using Adobe to create a presentation I have coming up for the TxDLA webinar next month. Just what I needed to add a new flair. Thanks,”
— Dr. Kelli Erwin, Learning.com, Director of Education Solutions
“It was great my friend. I hope to see other presentations from you in the future. I am glad to see such a lively person out here.”
— Gary S., eLearning Developer
“Hey Mark! I really enjoyed the class(Captivate) and personally got a lot out of it. I know this will help our team immensely. Will request and recommend you for any future training. Thank you for coming out to Seattle”
— J. Lawlis, Technical Trainer, Northrop Grumman Corporation
“The training went really well! Susie collected feedback and all were raving reviews. People are all very excited about the upcoming Photoshop session :) I would like this to be something we do twice a year. Courtney is figuring out travel schedules for the fall, so hopefully we can get something on the calendar within the next few weeks to have Chana come back again. Hope all is well with you too. Have a good day!”
— Sara Z., Learning Analyst
“Sounds like the class went really well! I’m planning on sending out a survey to the attendees to get their feedback; I’d be happy to share the results with you.”
— Brian, Training Coordinator
“Thanks for a fun and informative week. We learned a lot and I think you exceeded everyone's expectations. Excellent job, it was a pleasure. Hope you'll stay in touch.”
— J. Lopez, Creative Account Manager, Eyeblaster
“It was so amazing participating in the class yesterday for Photoshop… the class yesterday was fantastic. Everything was exemplary. Thank you for all of your coordination effort.”
— Photoshop student
“Mark, the students love you and loved the class!”
— E. Shoji, Universal Music Group Distribution
“The class was great. I still feel like I know just the tip of what is possible, but I feel confident now on knowing enough to work my way through learning more. ... And if I can get another training class sometime in the future you will be first on my list for a teacher.”
— D. McCormick, Online Sales Manager, Variety Online
“Mark is a great instructor. He leads you through the work and requires you to be engaged. He made the class fun, as well as purposeful.”
— C. Richard, Designer, Philips Design
“Mark, the Captivate Training was great! Thanks for everything. I will definitely keep you in mind for the future.”
— C. Rosen, Training Coordinator, PAREXEL
“I wanted to thank you (Mark) on behalf of myself and my crew for your efforts to teach us something about PhotoShop. We all learned quite a bit from your training.”
— J. Camp, Chief Photographer, CEO Photographic Unit
“Thanks for a great webinar! I can't wait to go home and try making my own gif. Thanks for all the tips and tricks and cool skills! You accomplished so much in that short time. I wish you were my one-on-one trainer--that was such fun!!”
— Lydia H., Training Consultant
“Thanks Mark. Yes, we are both so grateful to have had such a good teacher. It has really added lots of value.”
— Liana Y., Senior Design Director, Center Cal Properties, LLC
“headTrix is the only place to go for training! I am an experienced trainer myself and I am difficult to please so this is high praise! Mark is patient and intuitive to his student's needs. He ensured that I understood the software(Captivate) and the steps needed to create a professional product. His eye for detail and creative expertise are essential for my needs and he was able to impart this information to me effortlessly. I highly recommend Headtrix and Mark as an instructor.”
— Laurelle B., HTS
“Hey Mark, I just wanted to drop you a quick note to tell you I am really enjoying the Live Online training (Captivate) and learning a lot. I really appreciate your passion about teaching us and your willingness to spend extra time. I really enjoyed the class and your teaching style. It would be great when we migrate to the next version, we can again call on you to share your knowledge.”
— Laurie W., Expert Documentation & Training Developer, TomTom
“Hi Mark, Thanks again for the great Live Online training (Captivate)! I could never imagine I would learn so much in such a short time frame :)”
— Els N., Expert Documentation & Training Developer, TomTom
“Thanks for the training... it was intense but very informative and with great hands on training. Again, thank you for your patience with me and your offer for future help. I plan to stay in contact with you. You really know Photoshop. Thanks”
— Kevin S.
“Mark is brilliant and has wonderful ideas. He is also full of enthusiasm about his students' projects. As well as the classes, I have done one-on-one training with him and he has been very helpful with my website development. Highly recommend the Photoshop course.”
— Jacqueline C., AGx Technologies
“yeah it's a thankless world so when someone does a good job it's a good idea to let them know. Your a great teacher Mark and you did a great job of deciding our pace and moving us all through all that stuff rather than having us experts in just a small part of it.”
— D. Mollison, Creative Director
“Mark, I wanted to thank you for the great two days of training. I hope I was able to liven it up a little bit.”
— M. Richman, Marketing & Communications
“Mark, Thanks again for a great class. Learned a lot. Glad you did the code (although I wasn't sure at first).”
— Thomas Neenan, Professor, Cal State University
“Mark, I think I can say that on behalf of everyone in the class, thank you, and that this was a wonderful class, thank you for coming here to Houston, it was a pleasure to get to know you and learn so much this week...I am just glad that I could keep up... I hope that you had a good trip back and made your plane ontime.”
— Duane Dixon, Teacher, High School for the Performing and Visual Arts, Houston
“Thanks Mark, My presentation went great. I referenced you several times and cited your expertise and care in your clients. You were a huge help and I really appreciate everything you did to help me through the process. Don't be surprised if you hear from one of my colleagues. Lorri”
— Lorraine M, M.S., Cert. Ed., RSP
“Mark...you're wonderful!! Thank you for all of this hard work! We appreciate it.”
— T. Harris, Certiport
“Hi Mark, Awesome class last week! Keep up the good teaching.”
— Edward Soehendra, Student - Fundamentals of Authoring, Art Institute of California
“Thank you for allowing us to highlight your work, and bring creditable validation to the quality of our teaching staff.”
— John Lane, Jlanedesigns, UCSD Instructor
“Thanks, the class was super - I don't think anyone could teach this class but you - not in such a short time anyway...”
— Beatrice, UCSD Extension student
“…I am thoroughly enjoying the class you , your spirit, and the content and pace are great for me everybody loves you and everybody is learning a lot”
— Dave Fenner, Student
“Hey Mark- I wanted to thank you for the class Saturday. I got a lot of valuable information from the class. So Thanks, and If you teach any advanced "tricks" :) or Photoshop classes let me know, I would be interested in attending.”
— Nicole, Student
“Last night's class was awesome. It all came together for me and my project went smooth as silk today....go figure. You were very entertaining on top of it. Get some sleep!”
— Shelley Smith, Student
“Hi Mark, You know, I hope, that the four of us are taking your class purely for the love of learning :-) - no credit or grades. I want to let you know that I am so-o-o thankful to you for sharing your knowledge. You are truly one of the best teachers I've ever had. I will definitely be there next Thursday (likely no site in hand) but, hopefully, the lay-out of one I plan to work on and carry through to the DAC program. Have a good weekend”
— Linda Engbrenghof, Student
“You’re a good teacher. Hence why you’re teaching. Patient, witty and flexible. All around great class.”
— Eric Nutt Jr., Computer Assisted Presentations
“Hi Mark, I have been wanting to tell you how much I appreciated learning from you. I think your so neat, direct, creative and a great elevated teacher. Learning from you is always valuable to me... The Christmas card you sent out Had me kicking my feet and intrigued. Really. You really put yourself out-there.”
— Ben Potratz
“Mark That was a great meeting last night. Those Photoshop tips you gave are going to come in handy.”
— Tony Greicius
“Great tips on Photoshop last night!”
— Peter Chapman, Graphic Designer, Carabunga.com
“WE LOVE IT!!!!! Thank you! Call me when you have a minute.”
— Lisa Jannone, Creative Director, American International Industries
“Thank you again for your beautiful work. It’s received high praise, and I’m so happy to have a product with top notch graphics. FYI, I gave you a plug in the national networking group Women in Music. I didn’t list specific rates—just that you do stellar work, are affordable and a nice guy to boot. Hopefully it will bring you some good business!”
— Fay Gauthier, Musician/Performer
“You are awesome! This looks fabulous! Let's talk about implementation of site. Great work!”
— Michelle Mastrorio, Vice President, Big Foot Entertainment
“We are very pleased with this portion of the site.”
— Bruce M. Tripido, National Marketing Manager, DVD
“HOT. HOT. HOT. Awesome job. Looks great. I will talk to you soon. Get some sleep.”
— Client
“They are great! I like the 2nd one more...”
— Doug Lodato, Producer, Crash Dummies, LLC
“Thanks Mark! This is great! You have been a great help on this project and I am glad that we had the opportunity to work with you. When this develops further, I would love to bring you in on it (if you would like it and we have not driven you crazy). :)”
— Lisa T., Creative Director
“Hello Mark- Thanks for checking in. They loved it. You did a great job ....”
— Lisa T., Creative Director
“Great job! Everyone really did enjoy it and we got great feedback. Thank you and I will keep you in mind for our next project. Happy New Year to you”
— John Mendoza, Castells
“dude, right on! I like version 2. I love the interface, too. you're hired.”
— Jay H., Creative Director, SVP, The Motta Company
“FYI, enjoy, and thanks for all your hard work and efforts!”
— Brian L., Stellcom
“Hi Mark, It is so great to have you working on this project. It will look and perform better as a result! Thank you!”
— Client
“This is BEAUTIFUL!!!!! Great work! I really appreciate your willingness to go the extra mile, Mark. You have been great to work with. I REALLY love the main screen now!”
— Joan T., Chief Operating Officer, Ivid Communications
“Mark, You did an outstanding job on this. It looks terrific. - Jack”
— Jack, Client
“Thanks again for a great job on such a short turn around. Be in touch soon”
— Client, CRM 5.0 project
“Thanks for completing the project. Looks great!”
— Heath Gregory
“Presentation was very successful. Thanks for your efforts and artistry. Thanks for all - Rachel”
— Rachel, Client
