AI Video& Super-Human CREATIVITY

I'm Mark Itskowitch, principal of headTrix, Inc. I've spent 25+ years in digital media, working with McGraw‑Hill New Media, Jostens Learning, Sony Online and the NBC Agency.

In 2000 I started headTrix as an interactive agency, building websites, Flash animation, interactive games and multimedia. In 2007 it became an Adobe Authorized Training Center, which I ran in Los Angeles for over 12 years. As the industry changed, so did headTrix: from web and Flash to video, motion graphics and now AI, combining my creativity with Adobe and the newest AI tools to create AI video ads, avatars and content for businesses, and to teach people to make their own.

I've taught at the University of California, the San Diego New Media Center, Learning Tree International and the Art Institute, trained teams at Fox, Warner Bros., Disney, Universal Music, the U.S. Army and the NFL, and I currently teach Adobe certification classes for Adobe.

I'm an Adobe Certified Instructor, Adobe Certified Professional, Adobe Community Expert and HeyGen Ambassador. I've spoken at Adobe Learning Summit (5 times), Adobe eLearning World, CreativePro Design + AI Summit, EmpowerED 2 Teach with AI, Training Magazine Network, Adobe Exchange and Adobe Tech Tuesdays, and served as a Teaching Assistant at Adobe MAX and in the Ask the Experts booth with the Adobe Premiere team.

Currently teaching Adobe certification classes for Adobe.

While in school at the University at Buffalo, I joined a fraternity, and my pledge name was "Trix." Always loving creativity, I took a ceramics class as an elective. I wasn't so successful at the wheel, so I started draping clay slabs over crumpled bags to make masks, and then began creating busts too. A friend who saw the growing collection told me to sell them in SoHo and call them "headTrix."

The idea sat until a UCSD Web Publishing certificate class required a website project. Instead of something throwaway, I built a portfolio site for my masks, sculptures & illustrations and called it headTrix. It went live in 1999 (view the beginning). By 2000, it had grown into headTrix: An Interactive Multimedia Agency, creating illustrations, interactive games, eLearning, Flash banners, and websites, while I taught and advertised my own classes on the side.

Speaking at Adobe Authorized Training Centers led me to become an Adobe Certified Instructor between 2004 and 2006, and in 2007 headTrix itself became an Adobe Authorized Training Center as headTrix Training opened. A year later, headTrix and headTrix Training merged to form headTrix, Inc. | Adobe Certified Training & Consulting. The rest is history, and a bit of a mystery. Stay tuned!